We are a teaching and learning institution. We practiced what we teach as we researched, evaluated, and implemented Â鶹ÊÓƵ’s Brand Refresh.
LITERATURE REVIEW
- Leading journal articles, best-selling branding books, and award-winning authors
- Historical and theoretical review
- Conference speakers
- Training curricula
RESEARCH INFORMED
More than 2,000 participants
2 public surveys, 19 focus groups
- Community members
- Â鶹ÊÓƵ students
- Â鶹ÊÓƵ employees
- Civic leaders
- Foundation Trustees
- Senior leadership
- Branding professionals
- Coaches
- Student athletes
BRANDING THOUGHT PARTNERS
Continuous interdisciplinary counsel and focus group intelligence provided by a multidisciplinary team of colleagues
- Academic Affairs
- Student Success
- Organizational Development and
Leadership - Workforce Development
- Athletics Coaches and Players Dual Enrollment
- SGA
- Foundation
- Senior Leadership
- Faculty
- Support Staff
- Administration
WHAT WE LEARNED
- Stakeholder affinity for a balance of traditional and modern
- Desire to remain the Bucks
- Strong support for a refresh
- Strong interest in branded wear
- Student and community confusion regarding mscc.edu
CREATING A UNIFIED BRAND
A unified branding identity is a cost-efficient and effective way of building our business portfolio. One unified branding message will make Â鶹ÊÓƵ easily remembered. When comparing internet queries, searches for the word Â鶹ÊÓƵ have much higher utilization and click-through rates as opposed to searches related to mscc. The name Â鶹ÊÓƵ has a 50-year history in higher education. Â鶹ÊÓƵ is local and unique. Â鶹ÊÓƵ is an asset that is:
- Memorable
- Unique
- Authentic
- Consistent
Moving to Â鶹ÊÓƵ.edu gives us a powerful new vehicle to help unify the Â鶹ÊÓƵ brand.